Qualitative researcher by choice and passion, in more than 20 years of experience I have faced all the possible nuances of qualitative approaches and developed innovative applications and tools. Also using the latest innovations, I’m keen to use information to shape insights that simplify complexity, break paradigms and drive to the future. At the same time I want to be a consistent partner for my Client, even more than the specific research.

High curiosity always leads me to proactively seek insights, solutions and finally pragmatic answers to our clients’ questions and topics.

I feel that engaging hearts and minds, rational and emotions of people is the way to deliver shared objectives and mutual benefits for Clients and end users. 

 I love challenges, history and logic are my passions as well as cheerfulness, running my family, my dogs and a good day of sport.